Carl Jung talked about the symbolism of dreams and mythology. Logos and brands through the 20th Century began taking those up to rest in people's imaginations. Although we agree that branding, as a practice of creating a 'feeling' about a company is less and less possible in the culture of collaboration (the public will decide), symbols still play a strong role in association.
So, if we are going to create this really great consorgency of collaborants, we should also create a symbol…perhaps starting with a logo, but not remaining rigid to some silly set of 'logo standards' guidelines…for people to understand that, "Yes, this is a project of that generation." Like the 'Z' that Zorro left, or the rose that 'V' left, or the Obey Giant scattered around city scapes to remind us to pay attention – we would be recognizable by our mark.
And at the same time, the work itself is the 'brand'. If we do terrible work or unethical work, that symbol becomes tarnished…like many symbols in history. So that the symbol isn't what people get behind – it is the work…the proof in the pudding. The symbol only serves to give a quick representation so that we can recognize one another in an instance.
So, what is that symbol for Citizen Agency? We need a new symbol…one that hasn't been used before. One that doesn't have someone else's history baked in. One that means collaboration and change and individual and independence and collective and strength and a whole lot of other things all rolled up together. It's something revolutionary, but peaceful. It's something that is simple. It's something that we will know when we see it. You will know when you see it. Some will be inspired by it. Others will look at it and disagree. It won't serve to polarize, but it will serve to be a strong symbol of this idea that Individuals, working together, can move history.
So, what represents you?